PREMIUM BEVERAGE ASSOCIATES - LONDON
SALES Our field sales operation covers the entire UK, working only with the very best bars, restaurants, clubs, hotels and premium multiple chain operations.
The Premium Bar Team: We have a specialist London sales team working with premium drinks brands to over 600 of the finest bars, restaurants and boutique hotels in the London area, including the main luxury retailer store groups.
An exclusive Brand Ambassador can be assigned to individual brands to achieve greater focus from brand launch in London to UK national success.
MARKETING With any new brand launch it is important to have a clearly focused and targeted marketing strategy. No two brands are the same…we work with each individual brand owner to create and achieve a clearly defined marketing plan and launch strategy for their brand.
MEDIA & PUBLIC RELATIONS New brands must be seen by the key trade buyers who all work closely with the UK drinks trade press. We have long standing relations with all of the main UK drinks and consumer media channels, including key journalists, editors, publishers and specialist drinks contributors. We will build a campaign to make your brand fly.
IMPORTATION & DISTRIBUTION Our distributor partners include many of the UK’s leading independent specialist premium drinks wholesalers. Importation and Logistics are handled for us by the UK’s leading bonded warehouse group, from a one case delivery to a bar in London - through to multiple container deliveries throughout the UK, Europe and worldwide.
CONSULTANCY For the smaller brand owner with a limited budget, this can be the best initial option to enter the UK market. Entering the UK market can be a daunting and confusing experience – where do you start and with whom ? We offer a tailored consultancy service which includes, brand appraisal, pricing strategy, UK market viability, short – medium – long term goals for success.
Call Premium Beverage to discuss your plans and ideas for your brand on UK +44 (0)701 421 7558